A Complete Guide To Making Your Website Get More Leads & Traffic

Do you want your website to bring more leads, and traffic organically? If yes, then you’re at the right place. 

What's the end goal of building a fantastic website with amazing layouts, and content? Of course, getting leads and converting them into sales!

Optimizing the website to get leads is a big task, and unfortunately, people think just adding millions of CTAs, on the home page and boom, you're all set to get leads! 

However, the truth is something else! Marketers and designers have to sit together to create a strategic approach 

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that work to optimize your website for lead generation.

Remember one thing, you can not pull down all the CTAs on a single page expecting that customers will definitely fill in the details. 

A lot of CTAs wouldn't sound good to visitors, and they might move to someone else. There should be a significant amount of gap between CTAs in sections to make it look worthwhile. 

So, to understand how to optimize the website for generating leads, we will first have to gain a basic understanding of the lead generation process. 

It's a complete sales funnel that covers everything beneath it. From content marketing strategies to SEO and other digital elements. 

What components are more important for capturing leads instead of only increasing website views?

The lead generation process starts when a website visitor is impressed with the services, and content plays a vital role in it. A call to action (CTA) button located over different locations of the website would help in capturing the information of the users. 

The CTAs lead them to capture the information, and once they've filled in the details and submitted the form, they're given a call in a day or two from the sales representative. 

The journey ends when the visitors have filled in the information, because that's how a lead is generated. 

Now that we're done with the basic introduction to lead generation process, here you go with more details;

5 simple ways to generate more leads for the website

Here we're going to discuss the top 5 ways through which you can generate leads organically. 

Adding click-through forms to pages

It's important to add lead generation pages to the website over different places to track the success and determine the areas where you have to work and improve. 

Some pages might capture the audience instantly, while some might not! It depends entirely on the content planning, link placements, and the creative elements you've induced on the page. 

To get a start, you first have to conduct a website audit to see from which blog or service page you're generating most of the traffic.

Confused much? Here are some of the places where you can get the most out of your audience:

  1. Email Marketing: 

You can get traffic from the people who have clicked on your website, link through the email you've sent to them to target your services or anything casual. 

Email marketing plays a vital role in capturing new audiences and their attention.

  1. Social Media Platforms:

Traffic can also come from the social media posts you've shared on different social platforms. You can get a list of audiences from those platforms and see how much you've gained overall.

  1. Blog Posts:

Social and email marketing are two of the primary factors, but you can get traffic from blog posts as well. 

The more your blogs appear on the first page, the more traffic you can generate organically to your website.

  1. Services Page:

Apart from blog posts, you can generate traffic to your website through services pages as well. Customers who will find the information relevant will definitely fill in the lead generation form.

  1. Referral Platforms:

And lastly, referral platforms like Clutch and Good firms are a solid way through which you can generate leads and get customers landing on your website. 

Moreover, there are still tools through which you can check the credibility of your website and the forms attached to it. 

You can employ Google Analytics for the monitoring of leads, and decide where you stand. The goal of any website is to bring leads, and then convert them into sales. 

  1. Measuring the performance of the lead generator

The second step is to test how you can use lead generators to contribute to the business and evaluate the lead generation sources, like the lead pages or some CTAs on which users provide their feedback. 

You can even compare the landing pages of the people who're doing more than you. For instance, let's say your page has 100 visits in a day; however, your competitors with the same page layouts have more than you! So, are you enough to convert those people, or do you require someone to make some amendments to the landing pages.

The conversion rate should be 1-5% at least, if traffic of 1000 or more is generated over a definite time.

Now that we're done, you can finally evaluate your landing pages and the CTAs you've placed on your pages. It's important to determine the performance, and then think of ways to create CTAs more friendly and clickable.

  1. Optimizing the steps of lead generation

Your customer can be converted from any page, and it's important for you, being a marketer, to track these steps otherwise you would miss out on some very important leads which might be converted by someone else. 

For instance, if your customer searches for "lawn mowers" and your blog pops up on the first page, that is, "Top ways to hire the best lawn mowers, "then you should not link any promotional offer on that post. 

Make sure your offers are related to the services spectrum, and you capitalize on visitors rather than letting them go towards someone else.

Here are some of the things that you should take care of during the website lead generation process;

  1. The Collective CTAs

You need to keep the CTAs simple, and very generic. Avoid dumping lots of colors on the buttons; instead use images that are easy to curate, and paste them on the pages. 

We hope reading this blog will enhance your knowledge related to CTAs and its importance in the lead generation process.

  1. The Landing Page

Second, we have landing pages, where you can place CTAs and track the outcome accordingly. You can take inspiration from different landing pages, and decide which one suits best with your desired outcome. 

Some companies prefer to place the CTAs on their first fold, while some place it on the entire landing page at different spaces. 

What you can do is, perform testing and see where the best results come from! 

  1. Thank you pages

Then, we have thank you pages that are also a source of generating leads and watching the overall performance. For instance, you don't have any indicator attached to your website to see who came and how many leads were drawn to your website form. 

In this situation, the best thing possible is to make a thank you page, and prompt it every time a customer fills in their information. In this way you can track how many people filled out the form, and how many times the form was opened. 

It's easier to track, and on the thank you page you can add different CTAs for the ease of marketers and team. 

  1. Downloadable eBooks for the blog posts

Leads can not always be generated through PPC; that is, pay-per-click. You can also generate leads through different methods, which will drive the interest of your target audience towards your business profile. 

It's one of the non-invasive ways to generate the interest of the customers towards your business, and readers who will enjoy reading your blogs would definitely click on the pdf button to download the books or whitepapers. 

You must have heard this thing from a lot of people, who're pure marketers! Downloadable ebooks and whitepapers are a way through which you can bring the interest of your audience towards your business website.

If your blog ranks on the first page, or maybe second, then ultimately you will succeed in your easily downloadable pdf books. 

At this stage, lead generation meets search engine optimization, also known as SEO. You will not be amazed to know this, search engine optimization's core purpose is also to generate leads and later convert them into sales.

Blog post content is a way of developing the authority of your page, and it would require a search engine optimization strategist to get the blogs ranked on it. 

Organic visitors usually come through Google search engines, only if the term they search for is present on your blog.

Those who come to your blogs organically will definitely click on the eBook download button and in return you will get their information.

In this way, you're getting the information of the clients, and it somehow lies beneath the qualified leads section.

However, as said before, it's compiled with SEO strategies and you definitely have to perform extensive keyword research on a topic that is trending and has a high search volume in the industry you're targeting. 

You can create a blog post of your choice, and then draft a report for the manager to dig deeper into the topic.

The readers will have to submit their details like number, name and email address to get the easily downloadable book receipt. 

You can use all of the mentioned points, like email marketing, lead generation forms, and of course downloadable ebooks to generate leads, and convert those valuable customers into your permanent clients.

Don't forget to get a live chat option on the website

Suppose you succeed in bringing clients to your website, and they in fact like your website content and services but they don't feel like filling in the details through CTAs but want to have a live chat with the representative. 

But, boom! You don't have any live chat option available on the website. What to do next? You are losing hands on very potential customers, and it is a really disastrous stage for any business.

The experience of live chats is increasing so much these days, and it's because of how much people expect the representative to be available all the time to discuss with them related to the services, and talk about the things they want to purchase. 

To generate leads through the website and live chat, there should be someone who checks all the chats and the people who come up on the website should be answered quickly; otherwise those leads will expire. 

You first have to audit the entire website to see the pages, and then get the pages developed, along with a live chat option. However, there are different live chat tools available which can be integrated with the chat like HubSpot, Talk to, and a lot more. 

Depending on the person who is handling the chats depends on the upcoming next steps. If they are experienced enough to cover those into valuable customers, then, you're all good to go.

Wrapping Up | Bridging the gap between leads and websites

Remember that no leads will be converted into potential customers with magic. The customer representative, marketers, search engine optimization manager, and content marketers have to work like a team to bring in sales.

You can place the leads into a workflow, and once the customers fill in the forms, you can decide, are you meeting the business goals or require some more modifications?

The lead nurturing process should start with the email marketing, leading towards the website and then the lead form. 

We hope you enjoyed reading this blog, and would implement these steps in your lead generation process. Looking forward to your feedback regarding the topic shared. Be creative, and see the magic yourself!